Crocs x Jacob Collier:
Wellll

This 360 campaign celebrates the launch of limited-edition Crocs, in collaboration with musical prodigy, Grammy Award winner, and long-time Crocs enthusiast, Jacob Collier.

Designed to reflect Jacob’s music-mad genius personality, the Crocs feature striking patterns, vibrant colours, tambourines on the heel strap, and Jibbitz charms.

The campaign reaches its peak with the release of the Crocs in a music video for Jacob’s latest single, "WELLLL".

Influenced by Jacob’s vibrant personality and his distinctive Crocs, the music video presents multiple Jacobs performing in a playful, musical, mind-bending world, inside his Crocs.

The campaign spans various platforms and mediums, including social media (sponsored content, social challenge giveaway, seeding, sustaining content), web, packaging, in-store, out-of-home (OOH), and public relations (PR).

Stills for Social, Web, PR and In-Store

PR & Seeding

Articles: Rolling Stone - Footwear News - LBB - The Industry Fashion - Agencies of Anywhere

My role - Creative Lead

Additional credits:
Director - Mike Harvey
Creative Director - Ketan Mekarta
Producer - Morgan Beattie & Léa Enghelabi
Senior Art Director - Barbara Frankie Ryan
Photographer - Jackson Bowley
Set Design - Gemma Tickle
Account managers - Céline Boubekri & Liam Hesketh