CROCS X NATOO:
Fortune Teller
Crocs teamed up with French influencer Natoo to launch a personalized limited-edition Jibbitz pack, celebrating her love for fortune-telling and magic. The "Fortune Teller" campaign was a delightful mix of Natoo's charm and Crocs' innovative designs, featuring Natoo using her Jibbitz to predict the future.
The campaign had a fun and engaging approach, including exclusive Jibbitz designs, lively social media posts, dedicated web pages, and in-store promotions. A special YouTube episode on Natoo's channel, along with media outreach, created buzz and excitement. Fans loved the unique event where they could experience Natoo's fortune-telling machine and participate in exciting giveaways.
To mark the collaboration, a stunning dress made entirely of Crocs was created, making a bold fashion statement. The Fortune Teller campaign beautifully combined Natoo's influence with Crocs' playful brand, delighting fans and showcasing the creative magic of Crocs Jibbitz.
Fortune-telling machine predictions:
I see money in your pockets. I see a credit card. I see new Crocs on your feet.
You’ll wear Crocs and be happy. It’ll drive people crazy.
Some people dream of love, you dream of Crocs with Jibbitz.
See more HERE
My Role - Senior Creative
Additional Credits:
Creative Director: Valentino Marazziti
Account Director - Harriet Butterfield
Producer: Morgan Beattie