Syoss:
Digital Rebranding
As creative lead on Syoss, I developed a new Brand World for their Digital Space.
Visual Direction, TOV guidelines, Tutorials, Social Content guidelines and a Brand Film were all adapted for global markets to promote Syoss products and an unapologetic attitude.
A digital hub, the Syoss Stage, was also developed to share product highlights, expert advice, tutorials and quizzes designed to help people treat their hair with confidence from home.
