Emu Australia:
The EMU Way

This digital campaign for Emu Australia introduces the EMU Way, a new creative platform symbolizing a simplified, authentic lifestyle focused on well-being. It is warm, understated, eco-friendly, and evokes a laid-back Aussie attitude.

The campaign film showcases the EMU Way urban walking experience with playful illustrations of EMU wearers exploring daily environments and feeling larger than life. Additionally, it blends live-action and cel animation, accompanied by an original soundtrack.

A social playbook was also developed to guide the brand on implementing the Emu Way identity across all owned digital channels.

Influencer partnership: @livefitelle

My role - Senior Creative

Additional Credits:
BOL Production House x Hey Honey
Animation: Guadalupe Vyleta, Kyrylo Novikov, Karla Cuba, Virginia Filliol, Juli Culaciatti, Daniel Soms
Music, Sound Design and Mastering: Facundo Capece