Syoss:
Digital Rebranding
I led the creation of a new digital brand world for Syoss, including Visual Direction, Tone of Voice (TOV), Social Content Guidelines and Brand Films, all tailored for global markets.
The new black Syoss theme shows women confidently taking the spotlight. Visuals include vibrant ingredients, satisfying textures, close-ups, and subtle circle elements. Dynamic shooting techniques and engaging transitions enhance the Syoss spotlight effect.
The new Syoss Voice is straightforward and clear, leaving no room for interpretation. It’s trustworthy and knowledgeable, like a seasoned hair expert.
Additionally, Syoss Stage was developed as a digital hub featuring product highlights, expert advice, tutorials, and hair diagnostic tools.
Brand Film
Product, Ingrediends and Application
Syoss Results
Product Tutorial: Syoss Brow Tint
Translation: Plex-In-Oil Technology
Translation: Syoss Oleo Intense
Tap to visit Syoss Stage
Tap to try Color Quiz and Care Quiz
Social Content: Women's Day
Social Content: Syoss Brow Tint Tutorial
Social Content UGC: Syoss Repair Transition
Social Content UGC: Influencer Hairstyle Tutorial @elenacarriere
My role - Creative Lead
Additional credits:
Producer - Marina Nolte
Account managers - Céline Boubekri & Tom Noble-Sabokbar
Project Manager - Elena Garcia
Strategy - Carolina Nigro Sangoao
Creative - Barbra Ryan, Josh Wilson
Videograpy - Michael Schwarze
Photograpy- Per Appelgren, Samira Graphie
Hair & Makeup - Nadine Bauer, Sven Bensemann, Julia Ziegler
Wardrobe - Simon Riepe