Crocs x Jacob Collier:
Wellll
A campaign that celebrates the launch of limited-edition Crocs in collaboration with musical prodigy and long-time Crocs fan, Jacob Collier.
The hero film is a music video which, alongside Crocs, promotes Jacob’s single ‘WELLL’. The campaign comprises Social Activations, OOH, Web, In-Store and PR.
Official Launch Music Video
Social Teaser
Tap for IG post
Social Launch
Tap for IG Post
Social Engagement: How to Build a Croc
Tap for IG Post
Social Giveaway Challenge
Tap for IG Post
Social Challenge Responses
Tap to see all IG #WELLLLChallenge
Stills for Social, Web, PR and In-Store
OOH: Times Square and Sunset BLVD for Youtube Music
PR Coverage
Read Articles: Rolling Stone - Footwear News - LBB - The Industry Fashion - Agencies of Anywhere
Creatives: Ioana Iancu & Barbara Frankie Ryan
Director: Mike Harvey
Agency: Hey Honey